Canon U.S.A. Redefines Mid-Range DSLR Category With The New EOS 7D Digital SLR Camera

Canon U.S.A., Inc., a leader in digital imaging, today introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera. Whether it's shooting at eight frames per second (fps), focusing with the new Zone AF mode or recording 24p Full HD video, the EOS 7D DSLR camera satisfies the most rigorous professional requirements with durability, flexibility, high-resolution images and customizable controls. With its unprecedented out-of-the-box performance and high-end feature set, the EOS 7D is poised as the ultimate step-up camera for serious photographers or a second camera for professionals in the field.

The EOS 7D boasts significant EOS advancements including a completely new 19-point Autofocus system, a new Canon iFCL Metering System (Intelligent Focus, Color, Luminance) and a new Intelligent Viewfinder. An 18-megapixel Canon CMOS sensor and Dual DIGIC 4 Imaging Processors fuel the EOS 7D's 14-bit A/D data conversion and its ability to freeze fast motion in high-resolution with eight fps continuous shooting up to 126 Large JPEGS using a UDMA CF card, positioning this camera for the studio as well as the sideline. The EOS 7D captures beautiful low-light images with or without a flash, at occasions such as a dance recital or wedding reception, thanks to a wide range of ISO speed settings from 100-6400 (expandable to 12,800). In addition to its new still capture capabilities, the EOS 7D features Full HD video capture at 1920 x 1080 resolution with selectable frame rates of 24p, 25p or 30p. Native 24p recording helps videographers achieve a more cinema-style look for their footage without the need for post-processing.

"The EOS 7D represents a completely new chapter in digital photography and Canon product development. This camera stands alone as the most functional and innovative DSLR Canon has released to-date, bringing together all of the best professional features offered, along with numerous user requests at a price-point everyone can appreciate," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The Evolution of Vision, the EOS 7D's New Autofocus System
The Canon EOS 7D boasts the most advanced AF system ever seen in an EOS SLR. The completely re-designed system includes a new multi-axis cross-type 19-point AF grid, where the focusing points are evenly spread out across the image plane and clearly displayed through Canon's new Intelligent Viewfinder. All 19 points are f/5.6-sensitive for both horizontal and vertical cross-type focusing, while the center AF point adds high-precision diagonal cross-type sensitivity for f/2.8 and larger aperture lenses. The Canon EOS 7D Digital SLR camera is the first EOS SLR to feature 19 cross-type focusing points that remain fully functional with maximum apertures as small as f/5.6, which brings the performance of the AF system to unprecedented levels for assignments as varied as fast-moving sports action or low-light wedding ceremonies.

The Canon EOS 7D's AF system allows numerous AF area selection modes never seen before in an EOS SLR camera. New modes include:

Spot AF mode reduces the size of a single AF point to focus on small subjects like an animal in a cage.

AF Point Expansion mode uses a cluster of AF points adjacent to the selected AF point to automatically assist focusing on moving subjects, such as an athlete on the run.

Zone AF divides the 19 AF points into five selectable focusing zones and makes it easier to achieve focus with subjects that are difficult to track with Single Point AF or AF point expansion, such as birds in flight.

Additional AF improvements include a revised Automatic AF point selection sequence that allows a user to pick any one of the 19 AF points as a starting point for tracking moving subjects in AI Servo mode. (Previous EOS models required the subject to first be acquired by the center focusing point.) If the subject moves away, the camera will continue to track the movement with the remaining points and display the active focusing point in the viewfinder. Also, a time-saving feature is AF Point Switching, which allows photographers to select and register one AF point for horizontal compositions and a second AF point for vertical shooting, ideal for studio and portrait photographers.

To complement the new AF system, the exposure metering system for the EOS 7D has been completely re-designed to take color information into account, another first for an EOS system. Canon's iFCL metering includes a 63-zone dual-layer metering sensor that reads both illumination and color for consistent results in all lighting conditions, keeping exposure levels stable from shot to shot, even as the light source changes.

Canon's new Intelligent Viewfinder uses a liquid crystal overlay to provide clear and precise displays of focusing points and zones, on-demand grid lines and a spot metering circle. The LCD overlay can also be illuminated in extreme low-light situations or turned off completely. The EOS 7D camera's viewfinder includes a large all-glass pentaprism with an antireflective coating to maximize clarity and provide a brighter display. The EOS 7D's Intelligent Viewfinder features 1.0x magnification with 100 percent coverage for accurate composition and checking of detail.



EOS HD Movie: Empowering the World of Videography
Canon has blazed new trails in HD video capture with the 5D Mark II. Now, the EOS 7D takes DSLR video to new heights with Full HD capture featuring fully manual exposure control, and selectable cinematic frame rates for both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards. Compatible with more than 60 Canon EF and EF-S lenses, the EOS 7D lets videographers take full advantage of the camera's large CMOS sensor to achieve the dramatic frame composition they desire. At the heart of the EOS 7D are two key proprietary Canon technologies, Dual DIGIC 4 Imaging Processors and a large APS-C-sized CMOS sensor, helping to render stunning color reproduction, amazing depth of field and fine detail, even in low-light conditions. The Canon EOS 7D allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates. The EOS 7D Digital SLR camera will record Full HD at 1920 x 1080 pixels in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); 720p HD recording at 50p or 60p (59.94) and SD video at frame rates of 50p or 60p (59.94). The EOS 7D features a new dedicated button to initiate live view for both video and still shooting. Once engaged, the same dedicated button will start and stop video recording. Like the EOS 5D Mark II, the Canon EOS 7D Digital SLR camera provides users with the capability to use an external stereo microphone for professional audio effects or a built-in monaural microphone for convenience.

The Features You Asked For
A helpful new tool for architectural and landscape photography where angles and perspective are critical is Canon's new built-in Dual Axis Electronic Level, featuring an artificial horizon over the image on the rear LCD screen in Live View or in the viewfinder using illuminated AF points for easy leveling while shooting. The dual axis electronic level shows both horizontal roll and vertical pitch, making it easy to identify when the camera is in a fixed level shooting position and ready to take the shot.

The EOS 7D's pop-up flash features a built-in Integrated Speedlite Transmitter for control of multiple off-camera EOS Speedlites without the need for an external transmitter. This built-in wireless option is a compact and economical solution for studio and wedding photography with multiple flash set-ups.

A new Intelligent Macro Tracking function helps reduce blur during macro shooting by recognizing when a macro lens is attached and automatically adjusting the AI Servo sampling frequency. This AI Servo adjustment accounts for camera movement forward and back, a typical occurrence when moving in close for a macro shot as photographers rock back and forth, or a flower blows in the wind.

Once in your hands, you can immediately feel the ergonomic improvements of the Canon EOS 7D camera, starting with a new super-fluid body design with continuous curves outlining the top of the camera and a revised grip that fits better in a user's hand. The camera has a new Quick Control Button, which opens an easy-to-navigate menu on the camera's LCD screen. From this menu, users can adjust all camera settings including AF modes as well as set custom button functions, an insightful new feature that can easily customize each button's function to the photographer's preference. Another new feature is the RAW/JPEG toggle button providing quick dual-format shooting, allowing photographers to quickly add large JPEG or RAW file formats to their already selected shooting mode at the touch of a button.




The Canon EOS 7D camera also features a new large, clear 3.0-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution for enhanced clarity and color when viewing images. The camera's nine internal seals enhance weather resistance, and its 150,000-cycle shutter durability positions the EOS 7D as a "workhorse" for professionals in any photography discipline.

New Wireless Connectivity
Canon is announcing the availability of the new WFT-E5A wireless file transmitter (WFT) exclusively for the EOS 7D Digital SLR camera. The WFT-E5A wireless transmitter offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. The WFT-E5A wireless file transmitter opens the door to new possibilities in remote and Geotagged shooting applications. Photographers can fire up to 10 cameras simultaneously from across the room or across the country while maintaining control over camera settings and remote live view on a laptop or smart phone.ⁱ The WFT-E5A wireless transmitter can also transfer and display images on DLNA (Digital Living Network Alliance) compatible televisions and photo frames. Geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.

Pricing and Availability
The Canon EOS 7D Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of September, and will be sold in a body-only configuration at an estimated retail price of $1,699.00ⁱⁱ. It will also be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated retail price of $1,899.00ⁱⁱⁱ. The Canon WFT-E5A wireless file transmitter is scheduled to be available in early November and sell at an estimated retail price of $699.99^iv.

Canon U.S.A. Introduces Three New EF and EF-S Lenses, the EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM, and EF-S 18-135mm f/3.5-5.6 IS

Canon U.S.A., Inc., a leader in digital imaging, continues its advancement of EOS lens technology with the introduction of three new EF and EF-S lenses – EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses. The new EF 100mm f/2.8L Macro IS lens is the world's first camera lens featuring Canon's new Hybrid Image Stabilization (Hybrid IS) technology*, compensating for both angle camera shake and shift camera shake, up to four shutter speed steps. The EF 100mm f/2.8L Macro IS USM lens is compatible with all EOS cameras, while the EF-S 15-85mm and EF-S 18-135mm zoom lenses are designed specifically for Canon digital cameras that are compatible with EF-S lenses.**

EF 100mm f/2.8L Macro IS USM lens
The EF 100mm f/2.8L Macro IS USM lens could very well be the essential multipurpose lens for every camera bag due to its ability to capture sharp close-up images of small objects as well as beautiful portrait-length telephoto shots. The incorporation of Canon's new Hybrid IS in this L-series macro lens allows it to compensate more effectively for camera shake during close-up shooting and marks a significant improvement for professionals and advanced amateurs utilizing macro photography for portrait, nature or wedding shoots.

New Hybrid IS Technology: Designed Especially for Macro Photography
The world's first* optical image stabilizer for SLR cameras was introduced in the EF 75-300mm f/4-5.6 IS USM in 1995. Since then, Canon has made continual advancements in IS systems to enhance panning capability and improve compensation for camera shake. Now, in a move aimed at extending image stabilization to the macro realm, Canon introduces its Hybrid IS in the new EF 100mm f/2.8L Macro IS USM – another first for Canon and the world.

Conventional image stabilization technology is useful for reducing the effects of camera shake in non-macro shooting situations. When shooting handheld close-ups at 1x, however, camera shake makes it difficult to achieve acceptable results even with lenses incorporating conventional image stabilizers. Now, thanks to the Hybrid IS found in the EF 100mm f/2.8L Macro IS USM, Canon extends IS technology to the macro realm, making it easy to obtain clear handheld close-ups – a world first* and a definite advantage in environments where use of a tripod is not an option.

In order to combat the effects of camera shake in a macro lens, the IS system must be able to compensate for both angular camera shake and shift camera shake – problems that become more apparent as magnification increases. The effects of shift camera shake are rarely noticeable when shooting outside the macro realm, such as in landscape photography. But when shooting extreme close-ups, even the slightest amount of camera shake, either of the angular or shift variety, can adversely affect image quality.

In macro photography, shift camera shake and angular camera shake affect both the image formed on the sensor and the image shown in the viewfinder. This is especially relevant to handheld shooting at 1x, since the inability to properly compose and focus due to a shaky image in the viewfinder makes it extremely difficult to record sharp images.

Conventional image stabilizers of the type found in Canon IS lenses incorporate an angular velocity sensor (vibration gyro) to compensate for angular camera shake. Based on the amount of camera shake detected by the sensor, the IS system calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the shake. However, this type of image stabilizer can neither detect nor correct shift camera shake common to handheld macro photography.

The Hybrid IS includes an acceleration sensor in addition to the conventional angular velocity sensor (vibration gyro). Based on the amount of camera shake detected by the two sensors, a newly developed algorithm calculates the amount of blur on the image plane, after which lens elements in the IS are positioned to compensate for the two types of shake – a first in an interchangeable lens for SLR cameras and an excellent way to solve the problem of camera shake in macro photography.



EF-S 15-85mm f/3.5-5.6 IS USM lens
The versatile focal length, extreme wide angle and stunning image quality of Canon's new EF-S 15-85mm f/3.5-5.6 IS USM lens makes this the ideal multipurpose wide-angle zoom lens for the photographer shooting a wedding or exotic vacation. Featuring three aspherical elements and one UD glass element for outstanding image quality, the zoom range of this lens is equivalent to 24-136mm on a full-frame camera. When coupled with Canon's new EOS 7D DSLR, this lens provides moviemakers and videographers with a phenomenal focal range for wide-angle scenic footage and zoomed in telephoto shots.




EF-S 18-135mm f/3.5-5.6 IS lens
Canon's new EF-S 18-135mm f/3.5-5.6 IS lens is the perfect Image Stabilized lens for advanced photographers looking for a wide-angle zoom lens with telephoto capabilities. Featuring a compact IS unit with shake correction up to four shutter speed steps, the zoom range of this lens is equivalent to 29-216mm on a full-frame camera.




Pricing and Availability
The Canon EF 100mm f/2.8L Macro IS USM and EF-S 18-135mm f/3.5-5.6 IS lenses are scheduled to be available at the end of September and sell at estimated retail prices of $1,049.00 and $499.99, respectivelyi. The Canon EF-S 15-85mm f/3.5-5.6 USM is scheduled to be available in late October and sell at an estimated retail price of $799.99ii

CANON U.S.A.'s new EOS Rebel XSI places superior optics and professional features into the hands of emerging photo enthusiasts

Canon U.S.A., Inc.'s EOS Rebel series of digital single lens reflex cameras – the cameras that defined and refined what it means to be an "entry level" digital SLR – have now redefined the gateway prowess and "pro-ness" of the DSLR category with the introduction of the line's new leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number of high-end functions and technology found in Canon's professional SLR models, the EOS Rebel XSi camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor. When paired with any of the more than 60 compatible Canon EF and EF-S lenses, including optically image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS – now included in the EOS Rebel XSi kit – or the new EF-S55-250mm f/4-5.6 IS, the EOS Rebel XSi DSLR delivers images that will delight and inspire family and friends at an entry level price tag.


"This new EOS Rebel XSi camera is the answer for those who have been waiting to make the leap from digital point-and-shoot to digital SLR or from an older SLR to the latest generation of advanced technology, while still including the creative controls their old camera afforded them," states Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Luxury Feel and Function
At first glance, one notices the Rebel XSi's large, 3-inch LCD monitor, enhanced from the 2.5-inch screen on the Digital Rebel XTi model. The larger 230,000 pixel screen makes it easier for users to review images and scroll through the Rebel XSi camera's menus. The larger-sized display provides the ability to use a larger font size for menu text, making it easier than ever to read settings and options. The new screen also features a broadened color gamut, seven brightness settings for easy viewing under a variety of shooting conditions and a wide viewing perspective in all directions.

The EOS Rebel XSi camera features a substantial yet streamlined profile, with curved edges, contoured surfaces, conveniently placed controls and comfortably constructed rubber grip and thumb rest that all contribute to fatigue-reducing hand fit. The camera body is constructed of a rugged yet lightweight combination of stainless steel and polycarbonate embedded with glass fiber. The chassis exterior is enrobed in a durable ABS and Polycarbonate resin and offered in a choice of silver or black finishes.




Improved Image Quality
At the heart of the new EOS Rebel XSi is its newly designed 12.2 megapixel APS-C size Canon CMOS sensor. This new sensor employs large microlenses over each pixel to reduce noise and enhance sensitivity up to ISO 1600, which is ideal for high-quality images in low light. The APS-C size sensor retains a 1.6x focal length conversion factor compared to full-frame digital image sensors or 35mm film format cameras.

Another image quality enhancement is the upgrade of the Analog-to-Digital (A/D) conversion process to a 14-bit A/D processor. The inclusion of the 14-bit A/D process means the Rebel XSi camera records up to 16,384 colors per channel and allows the camera to produce images with finer and more accurate gradations of tones and colors. This is ideal for shooting outdoors where subtle hue changes in sky, water or foliage can really add to an image.

The Canon EOS Rebel XSi DSLR also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced in 2007 with the EOS-1D Mark III Professional Digital SLR and now available for the first time in an entry level Canon digital SLR camera. Additionally, the new camera is equipped with Canon's Auto Lighting Optimizer technology, which corrects image brightness and contrast automatically. Introduced last year in the EOS 40D camera, this valuable optional feature now works in all exposure modes and utilizes Face Detection technology to prevent underexposure with backlit faces.

DIGIC III Image Processor
If the 12.2-megapixel APS-C size CMOS sensor is the heart of the camera, then Canon's DIGIC III processor is the brain. The latest generation of Canon's proprietary image processing engine, DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded. The DIGIC III processor also manages the camera's efficient energy consumption and high-speed signal processing performance. The EOS Rebel XSi is the first model in the Rebel series to incorporate DIGIC III.

Enhanced Live View
Introduced in 2007 on the EOS-1D Mark III DSLR, this function makes its debut in an entry level Canon DSLR with the EOS Rebel XSi camera. Live View allows users to frame shots through the LCD screen rather than the viewfinder. Going beyond the manual focus and phase-detection AF capabilities of earlier EOS models with Live View, the EOS Rebel XSi camera adds a new "Live Mode" contrast-detection AF function that allows the camera to focus automatically during Live View without lowering the reflex mirror.



Improved Autofocus and Framing Rate
The EOS Rebel XSi Digital SLR utilizes a precise nine-point Autofocus (AF) system featuring a newly developed AF sensor that improves the camera's subject detection capabilities compared to earlier models. The new Rebel XSi DSLR provides a cross-type AF measurement at the center that's effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera's ability to autofocus quickly and accurately. The EOS Rebel XSi is also the fastest firing Rebel model to date, capable of continuously capturing 3.5 frames per second for bursts of up to 45 images in large/fine JPEG mode and 6 frames in RAW mode. The faster frame rates and finer focusing capabilities of the Rebel XSi together with its impressive image burst rate will help photo enthusiasts preserve family milestones or capture split second sports action at just the right moment.

EOS Integrated Cleaning System
The new Rebel XSi DSLR utilizes Canon's EOS Integrated Cleaning system, first introduced on the EOS Rebel XTi camera. The camera's Self-Cleaning Sensor Unit shakes dust particles off of the low-pass filter in front of the sensor. The dust is then trapped by an adhesive along the base, preventing it from causing further nuisance. Cleaning is engaged each time the camera is powered up or shut down or manually through the "clean now" function.

The second part of the cleaning system involves post processing with a compatible personal computer and the supplied Digital Photo Professional software. Here the camera maps any spots that may remain on the sensor, saving it as Dust Delete Data and subsequently subtracting dust spots from the final image during post processing. A third option includes a manual sensor cleaning function which raises the mirror and allows users to clean dust that may have stuck to the low-pass filter.

Back to the Basics
In keeping with its EOS system heritage, the new Canon EOS Rebel XSi camera is equipped with a host of useful creative controls, including shutter speeds ranging from 1/4000 sec. to 30 sec. plus Bulb, a choice of four metering patterns including 4% spot metering (another first for the Rebel series), a wide range of exposure modes from fully automatic to fully manual, depth of field preview, mirror lock and much more. The new camera is fully compatible with all Canon EF and EF-S lenses, as well as EX-series Speedlites, an optional Battery Grip, and remote control and viewfinder accessories.

A departure from previous EOS Digital Rebel models, which accommodated CF type memory cards, the new EOS Rebel XSi camera utilizes SD and SDHC memory cards including those with capacities higher than 2GB, making it the perfect upgrade for users already equipped with SD cards from point-and-shoot model cameras. Additionally, the EOS Rebel XSi camera utilizes Canon's new high-capacity LP-E5 lithium ion battery pack, which provides 50% more exposures per charge than earlier models with virtually no increase in size or weight.

In the Box
Expected to ship in April 2008 the Canon Rebel XSi camera is available in body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon U.S.A., Inc. limited warranty. The new camera will also be available in a lens kit version which includes everything in the body-only kit plus the EF-S18-55mm f/3.5-5.6 IS zoom lens. The two versions carry estimated retail prices of $799.99 and $899.99, respectively.

EF-S 18-55mm f/3.5-5.6 Image Stabilizer Lens
First introduced in August of 2007, the Canon EF-S 18-55mm f/3.5-5.6 IS zoom lens is Canon's answer to consumer demand for a high-quality yet affordable optically image stabilized lens and is included as the standard lens in the Rebel XSi kit configuration. The lens features the wide-angle to mid-range zoom flexibility of its non-IS predecessor with the significant advantage of Canon's true optical, lens-shift image stabilization system that yields up to a full four stops of image-shake correction. The EF-S 18-55mm f/3.5-55.6 IS zoom lens sells separately for $199.99*, but when customers purchase the lens kit version of the Rebel XSi the difference in price is only $100* from the price of the body-only kit. Canon is offering the lens kit at this discount so that more customers can enjoy the benefit of a lens based image stabilizer system.

The higher performance provided by Canon's lens shift IS system (compared with the in-camera body sensor shift type offered in some competitive SLRs) includes the ability to optimize the lens performance for specific shooting situations such as low light, long-zoom or movement while shooting (or virtually any combination of the three). What's more, the photographer can see the optical image stabilization effect in the viewfinder. As the image already appears steady in the viewfinder or on the screen through the Rebel XSi Live View function, better framing and composition is possible allowing the photographer to concentrate on the best shot more comfortably.

EF-S55-250mm f/4-5.6 IS Lens
Like the standard kit lens, the optional EF-S55-250mm f/4-5.6 IS offers users of Canon EOS Digital SLRs with APS-C type CMOS sensors an affordable, lightweight, high-performance lens with tremendous range and flexibility. Given the 1.6x conversion factor inherent in the APS-C sized sensor, the high zoom ratio of this EF-S 55-250mm lens actually achieves the equivalent focal length of 88-400mm (in 35mm format).

Canon's true optical, lens shift image stabilizer offers users an equivalent shutter speed that is approximately 4 settings faster, making hand-held lower light or long zoom photos easier to capture without blurring. What's more, the lens can automatically distinguish between normal shooting and panning shots and select the optimum Image Stabilizer mode for each.

In stores now, both the EF-S 18-55mm f/3.5-5.6 IS and the EF-S55-250mm f/4-5.6 IS zoom lenses are manufactured by Canon specifically for the EOS Rebel XSi , EOS 40D and every other EOS SLR that takes EF-S lenses including earlier Digital Rebel cameras and the EOS 20D, EOS 20Da, and EOS 30D models. Though standard in the EOS Rebel XSi kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a stand alone purchase and carries an estimated retail price of $199.99. The optional EF-S55-250mm f/4-5.6 IS lens is available at an estimated retail price of $299.99.

CANON U.S.A. Introduces EF200mm f/2L IS USM and EF800mm f/5.6L IS USM Lenses

Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of two new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**, the world's longest focal length lens with an Optical Image Stabilizer system.*** The Company, which exhibited prototypes of the lenses during PhotoPlus Expo in New York last October, is launching them at the PMA tradeshow (booth E101) at the Las Vegas Convention Center, January 31 to February 2.


"The development of these two new lenses continues to show how Canon actively responds to the imaging needs of our professional and advanced amateur customers. We are proud to provide the right equipment to help photographers capture the best and brightest images under all conditions," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The EF800mm f/5.6L IS USM and EF200mm f/2L IS USM are professional L-Series lenses that incorporate the latest generation of Canon's high-performance Optical Image Stabilizer system (OIS), giving them a stabilization effect equivalent to a shutter speed four settings faster. In addition, they feature optical systems utilizing fluorite and UD lens elements to provide excellent chromatic aberration correction for high-resolution, high-contrast shooting performance. Both lenses use only lead-free glass, and also incorporate lightweight yet durable magnesium alloy lens barrels with enhanced resistance to moisture and dust.


The Canon EF200mm f/2L IS USM is an exceptionally sharp lens that is significantly lighter (2520g/5.5 lbs. vs. 3000g/6.6 lbs.) than its predecessor, the renowned EF200mm f/1.8L USM lens, while adding OIS and a weather-resistant design. Ideal for all kinds of low-light photography including portraiture as well as indoor sports, the EF200mm f/2L IS USM has a close-focus setting of 1.9 m/6.2 feet and a circular aperture system that enhances its background blur rendition at wide apertures.


The Canon EF800mm f/5.6L IS USM is not only the longest focal length lens available with OIS, it is also virtually the same physical size as the EF600mm f/4L IS USM (461mm vs. 456mm), while weighing nearly 2 lbs. less (4500g/9.9 lbs. vs. 5360g/11.8 lbs.). These outstanding features were made possible by the use of a lightweight magnesium alloy lens barrel construction and a state-of-the-art super-telephoto optical system featuring 2 fluorite elements as well as Super UD and UD glass elements. The EF800mm f/5.6L IS USM is well-suited for a wide variety of long-range photo applications such as wildlife and nature photography as well as sports and documentary photojournalism.

The new Canon EF200mm f/2L IS USM is scheduled to be available in April at an estimated retail price of $5,999.00 and the new Canon EF800mm f/5.6L IS USM is scheduled to be available in May for an estimated retail price of $11,999.00.

Canon U.S.A. announces new baby photo contest

Canon U.S.A., Inc., a leader in digital imaging technology, has announced a "New Baby Photo Contest" offering contestants the opportunity to share eligible images of new additions to their family, and possibly win a prize that will help to pay for future education costs.

"When a newborn is welcomed into the family, parents want to make sure every precious memory is captured and preserved," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. "By entering this photo contest, parents will be able to share these joyous and once-in-a-lifetime moments with others, while also having the opportunity to win prizes that can allow them to capture more milestone events."

To kick-off the contest, Canon is teaming with renowned baby products brand, Enfamil, to include brochures and a photo book with Enfamil's diaper bag, given for free to new mothers at participating hospitals. The brochure will have more information about the contest, and even a special offer for moms who receive the diaper bag. Approximately one million of these diaper bags are expected to be distributed by April 2008.

New mothers who did not receive an Enfamil diaper bag can also enter the Canon "New Baby Photo Contest" from December 1, 2007 until May 30, 2008 by visiting www.canonestore.com/babyphoto with the ability to upload up to six eligible photos. The finalists will be announced on July 1, 2008 and the public will be able to vote for their favorite photos from among the finalists. The winner will be awarded a grand prize of $10,000, which would be applied toward the winning child's future education. In addition, 1st, 2nd, and 3rd prizes will be awarded, which include:

First Prize (Three Winners)
One (1) Canon EOS 40D Digital SLR Camera and

One (1) Canon SELPHY ES2 Compact Photo Printer
(Approximate Retail Value: $1700)

Second Prize (Three Winners)

One (1) Canon PowerShot Digital ELPH Camera and

One (1) $200 Babies R' Us Gift Certificate
(Approximate Retail Value: $550)

Third Prize (Ten Winners)

One (1) Canon PIXMA MP970 All-In-One Photo Printer and

One (1) $100 Babies R' Us Gift Certificate
(Approximate Retail Value: $400)

For more information, including rules, about the Canon "New Baby Photo Contest," please visit www.canonestore.com/babyphoto.

Canon EOS-1Ds Mark III Announced

Canon raises the stakes in the professional photography market with the launch of the 21 Megapixel, 5 frame per second Canon EOS 1Ds Mark III 21.1MP. Delivering 14-bit depth resolution from a newly developed 35mm full frame CMOS sensor, Canon’s new flagship digital SLR produces files that convert to over 100MB uncompressed 16-bit TIFF, setting a new benchmark in image resolution and sharpness for 35mm-format digital photography.
As well as producing outstanding colour rendition, Dual DIGIC III processors drive 5 fps continuous shooting for up to 56 Large JPEGs (12 RAW) – unrivalled by any other camera at this resolution. This capacity to shoot such large images uninterrupted is regarded as a big driver in switching studio photographers to the EOS platform.

The EOS-1Ds Mark III inherits the new technology platform introduced earlier this year in the
EOS-1D Mark III, including 63-zone exposure metering, 19 cross-type auto focus system, a 3.0” LCD with Live View mode and EOS Integrated Cleaning System. The Highlight Tone Priority function expands dynamic range for more depth and detail in bright areas. The launch is supported with the announcement of Canon’s new ultra wide-angle lens, the Lens 2.
“Taking image quality and versatility to unprecedented levels, the EOS-1Ds Mark III redefines commercial photography conventions”, said Karz Suzuki, Head of Canon Professional Services. “The camera will strengthen Canon’s popularity amongst professional studio photographers. Culminating 20 years of EOS development, the EOS-1Ds Mark III represents a definitive moment in our company’s photographic history.”
Key features

• 21 Megapixel full frame (35mm) CMOS sensor


• 5 fps continuous shooting for up to 56 frames


• Dual “DIGIC III” processors


• Highlight Tone Priority


• Auto focus system with 19 cross type sensors and 26 focus assist points


• EOS Integrated Cleaning System


• ISO 100-1600 (expandable to L:50 H:3200)


• 3.0” 230K pixel LCD with Live View mode


• Redesigned viewfinder now wider and brighter

Image quality
The EOS-1Ds Mark III produces files that exceed the standard resolution requirements of leading agencies and stock libraries. The third generation CMOS sensor incorporates a new pixel design with on-chip noise reduction circuitry to ensure high image quality all the way to ISO 1600. 14 bit A/D converters provide a total colour depth of 16,384 tones per pixel - delivering smoother gradations and more accurate colour reproduction.
The option to expand to H:3200 will be welcomed by professionals working in churches and sensitive situations where the use of flash is not permitted or desired. Where discretion is paramount, a silent drive mode delays shutter re-cocking for as long as the shutter release remains depressed.
Highlight Tone Priority mode gives wedding and landscape photographers the option to boost dynamic range for highlights when shooting above ISO 200 – reproducing more tonal detail from wedding dresses, clouds and other bright objects.

Precision and control
The auto focus system includes 19 cross-type sensors with sensitivity up to f/2.8, spread across the AF area to better accommodate off-centre subjects. An additional 26 AF assist points help with AF tracking accuracy.
The control layout includes a dedicated AF-ON button on the back of the camera, allowing users to instantly switch auto focus on when composing. The viewfinder is now brighter with a wider angle of view, while the 63-zone metering system gives photographers a greater degree of control over exposure.

New LCD with Live View
The bright 3.0” LCD monitor provides 230K pixels resolution for precise framing and reviewing. Live View mode displays a real-time image on the LCD, including a selectable grid overlay and a live histogram that simulates image exposure. For the studio environment, remote Live View lets the photographer compose, adjust settings and capture the shot from a PC using the supplied EOS utility software.



New controls and menu
The EOS-1Ds Mark III’s menu incorporates a tab structure that eliminates scrolling for vastly improved readability and ease of use. Improving on previous models, personal settings and custom functions are consolidated into 57 custom functions grouped into four logical categories. Photographers can also now see at a glance any default setting changes. The My Menu option allows photographers to store frequently used settings on a separate menu for immediate access. Settings for recently released accessories such as the Speedlite 580EX II and the Wireless File Transmitter WFT-E2 can be controlled directly from the LCD. Along with a new dedicated ISO button, ISO is permanently displayed on the top LCD panel.

Reliability
Shutter durability is increased by 50% to 300,000 cycles. A magnesium alloy casing with dust and moisture resistant seals protects the body. The EOS Integrated Cleaning System reduces, repels and removes dust from the sensor to significantly limit the need for manual cleaning. To avoid image loss, a warning alarm sounds if the memory card door is opened while images are still being written.

Connectivity
Interfaces include video out (for display in both NTSC and PAL formats – with the
Live View mode ideal for live display to clients during the shoot) and USB 2.0. To prevent the USB cable becoming accidentally dislodged during shooting, a special connection secures it to the camera body.

Compatibility and accessories
As well as full compatibility with all EF lenses and EX Speedlite flashes and accessories, the EOS-1Ds Mark III is supported by the recently released
Wireless File Transmitter WFT-E2. The WFT-E2 enables secure wireless uploads to FTP servers as well as remote access via HTTP and PTP protocols. The unit also connects wirelessly to external storage media and supports GPS tagging when used with a portable GPS device. For assignments where image protection and authenticity are crucial, the EOS-1Ds Mark III is compatible with the Original Data Security Kit OSK-E3.

New lens
Today’s launch coincides with the release of the EF 14mm f/2.8L II USM: Canon’s new professional
L-series ultra wide-angle lens for the photographer requiring a slightly different perspective. As with many L-series lenses and the Speedlite 580EX II, the EF 14mm f/2.8L II USM incorporates environmental sealing to match that of the EOS-1Ds Mark III, creating a fully weatherproof camera system. Aspherical and UD lens elements produce exceptional image quality with improved corner-to-corner sharpness. The ring-type USM delivers fast, silent auto focus with full-time manual focus override. A circular aperture produces pleasing bokeh at wide apertures and Super Spectra coatings suppress ghosting and flare by suppressing internal reflections from lens element and sensor surfaces.

Software
The EOS-1Ds Mark III is packaged with a comprehensive software suite to streamline the photographer’s workflow. This includes Digital Photo Professional (DPP) RAW conversion/processing software for complete RAW image processing control. DPP also integrates with camera features such as the Dust Delete Data and Picture Style. The camera also comes with EOS Utility, ImageBrowser/Zoom Browser and Photostitch.

Canon EOS-1Ds Mark III specifications

List price (body only)
US: $7,999
EU: €7,999


Body material
Magnesium alloy (exterior, chassis and mirror box)


Sensor *
• 36 x 24 mm CMOS sensor
• Full 35 mm size frame
• RGB Color Filter Array
• Built-in fixed low-pass filter (with self-cleaning unit)
• 21.9 million total pixels
• 21.1 million effective pixels
• 6.4 µm pixel pitch
• 3:2 aspect ratio


Image processor *
Dual DIGIC III


A/D conversion *
14 bit


Image sizes
(JPEG) *
• 5616 x 3744 (L; 21.0 MP)
• 4992 x 3328 (M1; 16.6 MP)
• 4080 x 2720 (M2; 11.0 MP)
• 2784 x 1856 (S; 5.2 MP)


Image sizes
(RAW) *
• 5616 x 3744 (RAW; 21.0 MP)
• 2784 x 1856 (sRAW; 5.2 MP)


File formats
• RAW (.CR2; 14-bit)
• JPEG (EXIF 2.21) - Fine / Normal
• RAW + JPEG (separate files)


File sizes (approx.) *
• JPEG L: 6.4 MB
• JPEG M1: 5.2 MB
• JPEG M2: 3.9 MB
• JPEG S: 2.2 MB
• RAW: 25.0 MB
• sRAW: 14.5 MB


JPEG quality options
Each JPEG size (L, M1, M2, S) can be set to a quality level of 1 to 10 (1 high compression, low quality - 10 low compression, high quality)


Lenses
• Canon EF lens mount (does not support EF-S lenses)
• No field of view crop (1.0x)


Dust reduction *
• "EOS Integrated Cleaning System"
• Self-cleaning sensor unit (filter in front of sensor vibrates at high frequency at start-up and shutdown - can be disabled)
• Dust Delete Data - Data from a test shot is used to 'map' dust spots and can be later removed using Canon DPP Software


Auto focus
• 45-point TTL
• 19 cross-type points, require F2.8 or faster lens *
• Center cross-type point requires F4.0 or faster lens
• 26 assist points, require F5.6 or faster lens *
• TTL-AREA-SIR with a CMOS sensor
• AF working range: -1.0 to 18 EV (at 23°C, ISO 100)


Focus modes
• One shot AF
• AI Servo AF
• Manual focus


AF point selection
• Auto
• Manual (all 19 or inner 9 / outer 9)


AF assist
External Speedlite only


Exposure modes
• Program
• Aperture-priority
• Shutter-priority
• Manual
• Bulb


Metering
• 63 zone metering linked to 19 AF points *
• Metering range: 0 - 20 EV
• Modes: Center, Linked to AF point, Multi-spot (up to 8 readings)


Metering modes
• Evaluative (63 zone linked to active AF point)
• Center-weighted average
• Partial (8.5% of picture area)
• Spot metering (2.4% of picture area)




AE lock
• Auto: One Shot AF with evaluative metering
• Manual: AE lock button


Exposure compensation
• +/- 3.0 EV
• 0.3 or 0.5 EV increments


Exposure bracketing
• 2, 3, 5 or 7 shots
• +/- 3.0 EV
• 0.3 or 0.5 EV increments


Sensitivity
• ISO 100 - 1600
• 0.3 or 1.0 EV increments
• ISO 50 (Enhanced L)
• ISO 3200 (Enhanced H)


Shutter
• Focal-plane shutter
• 300,000 exposure durability *
• 30 - 1/8000 sec
• 0.3, 0.5 or 1.0 EV increments
• Flash X-Sync: 1/250 sec
• Bulb


Aperture values
• F1.0 - F91
• 0.3, 0.5 or 1.0 EV increments
• Actual aperture range depends on lens used


Noise reduction
• Long exposure (1 sec or longer)
• Optional for High ISO (default Off) *


White balance
• Auto
• Daylight
• Shade
• Cloudy
• Tungsten
• Fluorescent
• Flash
• Custom (up to 5 can be stored)
• Kelvin (2500 - 10000 K in 100 K steps)
• Personal WB (up to 5 can be preset in software *)


WB bracketing
• +/-3 levels
• 3 images
• Blue / Amber or Magenta / Green bias


WB shift
• Blue (-9) To Amber (+9)
• Magenta (-9) to Green (+9)


Picture style *
• Standard
• Portrait
• Landscape
• Neutral
• Faithful
• Monochrome
• User def. 1
• User def. 2
• User def. 3


Custom image parameters *
• Sharpness: 0 to 7
• Contrast: -4 to +4
• Saturation: -4 to +4
• Color tone: -4 to +4
• B&W filter: N, Ye, Or, R, G
• B&W tone: N, S, B, P, G


Color space
• sRGB
• Adobe RGB


Viewfinder
• Eye-level pentaprism
• 100% frame coverage
• Magnification: 0.76x * (-1 diopter with 50 mm lens at infinity)
• Eyepoint: 20 mm
• Dioptric adjustment: -3 to +1 diopter
• Precision matte screen Ee-C IV (interchangeable)
• Eye-piece shutter available via lever


Mirror
• Quick-return half mirror (transmission:reflection ratio 37:63)
• Mirror lock-up (once or multiple exposures)


Viewfinder info
• AF points
• Focus confirmation light
• Metering mode
• ISO sensitivity *
• Shutter speed
• Aperture
• Manual exposure
• AE Lock
• Exposure compensation amount
• AEB level
• Spot metering circle
• Flash ready
• Red-eye reduction lamp on
• High-speed sync
• FE Lock
• Flash compensation amount
• Warnings
• Maximum burst for continuous shooting
• Buffer space


LCD monitor *
• 3.0" TFT LCD
• 230,000 pixels
• 7 brightness levels


LCD Live view *
• Live TTL display of scene from CMOS image sensor
• 100% frame coverage
• Real-time evaluative metering using CMOS image sensor
• Best view or exposure simulation
• Grid optional (thirds)
• Magnify optional (5x or 10x at AF point)
• Aspect ratio masking for 6:6, 3:4, 4:5, 6:7, 10:12 and 5:7
• Remote live view using EOS Utility 2.0 (via USB or WiFi/Ethernet using WFT)
• Manual focus only


Record review
• Off
• On (histogram via INFO button)
• Display mode same as last used Play mode
• 2 / 4 / 8 sec / Hold


Playback modes *
1. Single image with exposure, file number, storage slot
2. As 1 but also image count and quality
3. Detailed exposure information, thumbnail and luminance histogram
4. Less detailed exposure info.,thumbnail, luminance and RGB histograms




Playback features
• Optional blinking highlight alert
• Optional AF point display
• Magnified view (up to 10x)
• 2x2 or 3x3 thumbnail index
• Jump (by 1, 10, 100 images / by screen, date or folder) *
• Delete / Protect
• Record audio clip up to 30 seconds


Flash
• No built-in flash unit
• E-TTL II auto flash / metered manual
• Flash compensation +/-3.0 EV in 0.3 or 0.5 EV increments
• X-Sync: 1/250 sec
• High-speed flash with EX-series speedlites up to 1/8000 sec
• Hot-shoe & PC Terminal


Drive modes
• Single
• Silent (single frame) *
• High-speed continuous: 5 fps *(adjustable 5 - 2 fps)
• Low-speed continuous: 3 fps *(adjustable 4 - 1 fps)
• Self-timer: 2 or 10 sec (3 sec with mirror lock-up)


Burst buffer *
• Large/Fine JPEG: 56 frames
• RAW: 12 frames
• RAW+JPEG: 10 frames


Orientation sensor
Yes


Auto rotation *
• On (recorded and LCD display)
• On (recorded only)
• Off


Custom functions *
57 custom functions in 4 groups


My Menu *
Up to six menu options can be customized


Menu languages *
• English
• German
• French
• Dutch
• Danish
• Portuguese
• Finnish
• Italian
• Norwegian
• Swedish
• Spanish
• Greek
• Russian
• Polish
• Simplified Chinese
• Traditional Chinese
• Korean
• Japanese


Firmware
User upgradable


Wireless
Via WFT-E2/E2A (optional)


Connectivity
• USB 2.0 Hi-Speed *
• Video out
• N3 type wired remote control
• PC Sync flash terminal


Storage
• Compact Flash Type I or II (supports UDMA) *
• SD card slot (supports SD/SDHC) *
• External USB hard drives (requires WFT-E2/E2A) *
• Canon Original Data Security Kit supported ("Original Image Data")


Storage options *
• Record to one memory card
• Record same image to both CF and SD cards (backup)
• Record RAW image to CF and JPEG to SD card
• Overflow (once one card becomes full camera uses next card)
• Copy from one card to another


Power
• Lithium-Ion LP-E4 rechargeable battery *(supplied & charger)
• AC adapter


Power information
• Current power source
• Remaining capacity
• Current shutter count on this battery charge
• Recharge performance


Dimensions *
150 x 160 x 80 mm (6.1 x 6.2 x 3.1 in)


Weight (no batt) *
1205 g (2.7 lb)


Weight (inc. batt) *
1385 g (3.1 lb)


* New or changed compared to the EOS-1Ds Mark II

Technologies Explained

CMOS



Canon’s CMOS technology is one of the company’s key competitive advantages, with noise reduction circuitry at each pixel site delivering virtually noise-free images. In comparison with CCD technology, the lower power consumption characteristics of Canon’s CMOS sensors also contribute to longer battery life.

Signal conversion in Canon’s CMOS sensors is handled by individual amplifiers at each pixel site. Unnecessary charge transfer operations are avoided, vastly speeding up the process of getting signals to the image processor. Noise generation is reduced, power consumption is limited and faster frame rate potential is increased.
EOS Integrated Cleaning System
The EOS Integrated Cleaning System combats sensor dust in three important ways: Reduce, Repel and Remove.

1. Reduce – Internal camera mechanisms are designed to minimise dust generation. The redesigned body cap prevents dust generation through wear on the cap itself.
   
   


2. Repel – Anti-static technologies are applied to the low-pass filter covering the front of the sensor so as not to attract dust.
   
   


3. Remove – A Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the infrared filter for a period of approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately the shutter release is depressed.

Canon has also developed an internal Dust Delete Data system, which can map the position of visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.

Picture Style
Picture Style pre-sets simplify in-camera control over image qualities. Picture Style pre-sets can be likened to different film types – each one offering a different colour response. Within each selectable pre-set, photographers have control over sharpness, contrast, colour tone and saturation. The camera’s factory default configuration is set to deliver immediately-usable JPEG images without need for additional menu settings. Picture Style pre-sets applied to a RAW image can be revised with Canon’s Digital Photo Professional software.

The six presets include:

• Standard – for crisp, vivid images that don’t require post-processing


• Portrait – optimises colour tone and saturation and weakens sharpening to achieve attractive skin tones


• Landscape – for punchier greens and blues with stronger sharpening to give a crisp edge to mountain, tree and building outlines


• Neutral – ideal for post-processing


• Faithful – adjusts colour to match the subject colour when shot under a colour temperature of 5200K


• Monochrome – for black and white shooting with a range of filter effects (yellow, orange, red and green) and toning effects (sepia, blue, purple and green)

The User Defined Picture Style can be used to store up to three customized
pre-sets, or any of the pre-sets available for download from Canon’s web site at http://www.canon.co.jp/Imaging/picturestyle/file/index.html. Additionally, users can create their own custom Picture Style pre-sets using the supplied Picture Style Editor software.

Software

Digital Photo Professional Software
Digital Photo Professional software provides high speed, high quality processing of lossless RAW images. Processing with Digital Photo Professional allows real-time display and the immediate application of image adjustments, giving control over RAW image variables such as white balance, dynamic range, exposure compensation and colour tone. Images can be recorded in camera with sRGB or Adobe RGB colour space. Digital Photo Professional supports sRGB, Adobe RGB, ColorMatch RGB, Apple RGB and Wide Gamut RGB colour spaces.
ICC (International Colour Consortium) profiles can be attached to TIFF or JPEG images when converted from RAW. This allows faithful reproduction of colours in software applications that support ICC profiles, such as Adobe Photoshop. For improved efficiency, a set of image adjustments can be saved as a combination and applied.
Improvements in the latest version of Digital Photo Professional include three times faster image previews, an enhanced Noise Reduction tool and simultaneous batch processing of TIFF and JPEG images.

EOS Utility
The latest version of EOS Utility provides essential support for remote shooting control, camera configuration, remote Live View support and configuration of the new Original Data Security Kit OSK-E3 and Wireless File Transmitter WFT-E3 accessories. EOS Utility can be configured to monitor ‘hot’ folders, automatically renaming and moving incoming images to a structured file system – ideal for Wi-Fi transfers, or for commercial and studio photographers who want to shoot direct to a computer.


Amazon Link: Canon EOS 1Ds Mark III 21.1MP

Canon announces ultra-wide angle EF 14mm f/2.8L II USM

Canon today releases its ultra-wide EF 14mm f/2.8L II USM lens. With the shortest focal length in Canon’s renowned professional L-series range, the lens boasts a 114° angle of view; exceeded only by Canon’s EF 15mm f/2.8 Fisheye.
The newly designed lens incorporates aspherical and UD elements to achieve the very highest standards of image fidelity. With the latest Ultrasonic Motor for fast and accurate auto focus and the addition of dust and moisture sealing, it replaces the enormously popular EF14mm f/2.8L USM.

The EF 14mm f/2.8L II USM features:

• Extreme resolving power, superb contrast and sharpness across the frame through the use of aspheric and UD lens elements


• Large f/2.8 aperture for low-light shooting


• Latest Ring-type Ultrasonic Motor (USM) for fast and near silent auto focus with excellent holding torque


• Full-time manual focus override via a large rubber ring that does not rotate during auto focus


• Super Spectra coatings and optimised lens element shaping to suppress flare and ghosting


• Large circular aperture diaphragm for good background bokeh and ‘removal’ of distracting backgrounds at wide apertures


• Lens hood and pouch included in the box

L-series construction
The L-series is Canon’s flagship professional lens range, designed and built to meet the needs of the most demanding professional photographers. The optics of the EF 14mm f/2.8L II USM and other L-series lenses represent the pinnacle of optical performance, enabling focal length/speed/quality combinations not readily attainable using traditional optical technologies.

New perspectives
The lens’ ultra-wide 114° angle of view can be used by photographers to dramatic effect. Effective for photographing buildings and other large subjects where the photographer cannot get enough distance to include everything in the frame, the EF 14mm f/2.8L II USM is also ideal for small interiors. The lens’ closest focusing distance of just 20cm allows photographers to get remarkably close to subjects for creative wide-angle shots.

Aspherical and UD elements
The EF 14mm f/2.8L II USM incorporates two aspherical lens elements to ensure high corner-to-corner sharpness throughout the focus range and at wide apertures. Pristine image quality is further assured through the incorporation of an Ultra-low Dispersion (UD) element, used to suppress chromatic aberration and associated colour fringing.

Super Spectra coatings
In addition to optimised lens shaping to reduce reflections and the use of anti-reflective material inside the lens barrel, the EF 14mm f/2.8L II USM employs Canon’s patented Super Spectra lens element coatings. These suppress flare and ghosting – more prone to occur with digital cameras due to reflection off the image sensor. By increasing light absorption, coatings reduce reflections off lens element surfaces to deliver crisp, undistorted images with natural colour balance.
The EF 14mm f/2.8L II USM includes an integrated petal hood and redesigned lens cap.
In keeping with Canon’s Kyosei philosophy of living in harmony with the environment, the lens features only lead-free glass.

Canon EOS 40D

Canon today introduces its latest digital SLR for advanced amateurs and semi-professionals: the Canon EOS 40D 10.1MP Digital SLR Camera. With a 10.1 Megapixel CMOS sensor, 6.5 frames per second burst performance, a newly developed AF system and 3.0” LCD with Live View mode, the EOS 40D makes significant advances in both performance and versatility.
The camera benefits from the new EOS technology platform introduced earlier this year with the professional EOS‑1D Mark III. Canon’s DIGIC III processor delivers responsive operation, improved colour rendering and near-instant start-up time. The EOS Integrated Cleaning System combats sensor dust, while a strong magnesium alloy body with weather resistance ensures lasting durability.
“The EOS 40D represents an important step in the development of EOS for the advanced amateur market. It incorporates many of the technologies pioneered in our latest EOS-1 series cameras,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “For digital photographers, the benefits of upgrading to the EOS 40D are real and significant. For analogue SLR users, there’s never been a more compelling reason to make the switch.”
Key features

• 10.1 Megapixel APS-C CMOS sensor


• 6.5 fps continuous shooting, max. burst 75 JPEGs


• New AF system with 9 cross-type sensors


• DIGIC III processor


• 3.0” LCD with Live View mode


• EOS Integrated Cleaning System


• Clear and bright viewfinder


• Customisable Picture Style processing parameters

Speed and image quality
Canon’s third generation CMOS sensor improves on its predecessor with redesigned pixels that keep noise to a minimum. The EOS 40D maintains high image quality up to ISO 1600, expandable to H:3200 for situations where flash use is not permitted or desired. Highlight Tone Priority mode gives wedding and landscape photographers the option to boost dynamic range for highlights when shooting above ISO 200 – reproducing more tonal detail from wedding dresses, clouds and other light coloured objects.
The DIGIC III processor powers a burst rate of 6.5 fps, working with the image buffer to handle up to 75 Large JPEGs (17 in RAW) without pause. Images are processed at 14-bits for a greatly expanded colour depth, providing smoother gradations and exceptionally accurate colour reproduction.
New cross-type AF system
A key advancement of the EOS 40D is its new 9-point cross-type AF system. All nine AF points can achieve focus on both horizontal and vertical planes. A central AF point is capable of accurate focusing up to aperture f/2.8, with eight outer points working up to f/5.6. In response to requests, the dedicated AF Start (AF-ON) button allows photographers to execute auto focus with their thumb.
LCD with Live View mode
The Live View mode simplifies shooting from awkward angles such as ground-level macro or mounted tripod shots. The 3.0” LCD displays a real-time image in Live View mode, including a selectable grid overlay and a live histogram that simulates image exposure. The AF-ON button can be configured to flip the camera mirror momentarily and engage auto focusing. For the studio environment, remote Live View lets the photographer compose, adjust settings and capture the shot from a PC using the supplied EOS utility software.


Total control
The EOS 40D is fully customisable to the photographer’s shooting preferences. The mode dial contains space for three sets of user-defined settings, allowing the photographer to switch instantly between several shooting setups. A new My Menu tab provides quick access to frequently used settings, while 24 custom functions allow photographers to fine-tune camera operation and controls. The ability to change the focusing screen – with two additional screens available – adds further versatility.
For easier operation of system accessories, settings for the Speedlite 580EX II and new Wireless File Transmitter WFT-E3 can be controlled directly from the LCD.
Wireless File Transmitter WFT-E3
Also launched today is the Wireless File Transmitter WFT-E3. Built to work with the EOS 40D, the WFT-E3 enables rapid wireless image transfer to remote FTP servers, along with two-way communication through PTP and HTTP. In HTTP mode, remote users can trigger the shutter button or download images from the camera via an internet browser window. PTP mode is used for wireless remote shooting with the EOS 40D and supplied EOS Utility software.
For longer shoots, the WFT-E3 can connect directly to external hard disk drives (HDDs). And if connected to a portable GPS device, the location and time of capture is automatically added to each image as EXIF data. A convenient grip design features a main dial and shutter controls for vertical shooting, while weather resistant seals protect the unit.
Two new EF-S lenses are launched today in conjunction with the EOS 40D

• EF-S 18-55mm f/3.5-5.6 IS – a high quality, affordable standard zoom lens incorporating a 4-stop Image Stabilizer


• EF-S 55-250mm f/4-5.6 IS – a versatile telephoto zoom offering the longest focal range in the EF-S range to date as well as a 4-stop Image Stabilizer

Software

• The EOS 40D is supplied with a comprehensive software suite to streamline the photographer’s workflow. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control.


• DPP integrates with cameras features such as Dust Delete Data and Picture Styles. Users can now also create their own custom Picture Styles with the supplied Picture Style Editor software. The camera also comes with EOS Utility, ImageBrowser/ZoomBrowser and PhotoStitch.

Canon EOS 40D specifications


List price

(body only)
• US: $ 1,299
• EU: € 1,299


Body material
Magnesium alloy


Sensor
• 22.2 x 14.8 mm CMOS sensor
• RGB Color Filter Array
• Built-in fixed low-pass filter (with self-cleaning unit)
• 10.5 million total pixels
• 10.1 million effective pixels
• 5.7 µm pixel pitch
• 3:2 aspect ratio

Image processor
DIGIC III


A/D conversion
14 bit


Image sizes
• 3888 x 2592 (L; 10.1 MP)
• 2816 x 1880 (M; 5.3 MP)
• 1936 x 1288 (S; 2.5 MP)


File formats
• RAW (.CR2; 14-bit)
• JPEG (EXIF 2.21) - Fine / Normal
• RAW + JPEG (separate files)
• sRAW (2.5 MP)


File sizes (approx.)
• JPEG L/Fine: 3.5 MB
• JPEG M/Fine: 2.1 MB
• JPEG S/Fine: 1.2 MB
• RAW: 12.4 MB
• sRAW: 7.1 MB

Lenses
• Canon EF / EF-S lens mount
• 1.6x field of view crop


Dust reduction
• "EOS Integrated Cleaning System"
• Self-cleaning sensor unit (filter in front of sensor vibrates at high frequency at start-up and shutdown - can be disabled)
• Dust Delete Data - Data from a test shot is used to 'map' dust spots and can be later removed using Canon DPP Software


Auto focus
• 9-point TTL CMOS sensor
• All points cross-type for lenses of F5.6 or faster
• Center point additionally sensitive with lenses of F2.8 or faster
• AF working range: -0.5 - 18 EV (at 23°C, ISO 100)


Focus modes
• One shot AF
• AI Servo AF
• AI Focus AF
• Manual focus


AF point selection
• Auto
• Manual


AF assist
• Stroboscopic flash
• 4.0 m range (at center)


Metering
• TTL 35 zone SPC
• Metering range: EV 0.0 - 20 EV


Metering modes
• Evaluative 35 zone
• Partial (9% at center)
• Spot metering (approx. 3.8% at center)
• Center-weighted average


AE lock
• Auto: One Shot AF with evaluative metering
• Manual: AE lock button


Exposure compensation
• +/-2.0 EV
• 0.3 or 0.5 EV increments


Exposure bracketing
• +/- 2.0 EV
• 0.3 or 0.5 EV increments


Sensitivity
• Auto ISO (see below)
• ISO 100 - 1600
• 0.3 or 1.0 EV increments
• ISO 3200 (Enhanced H)


Auto ISO
• P, Av, A-Dep: ISO 400 - 800 (will drop to ISO 100 to avoid over-exposure)
• Tv: ISO 400 (will use 100 - 800 if required)
• M: ISO 400
• Scene modes (apart from Sport and Portrait): ISO 100 - 800
• Sport scene mode: ISO 400 - 800
• Portrait scene mode: ISO 100
• With flash (all modes): ISO 400


Shutter
• Focal-plane shutter
• 100,000 exposure durability
• 30 - 1/8000 sec
• 0.3 or 0.5 EV increments
• Flash X-Sync: 1/250 sec
• Bulb


Aperture values
• F1.0 - F91
• 0.3 or 0.5 EV increments
• Actual aperture range depends on lens used


Noise reduction
• Long exposure (1 sec or longer)
• Optional for High ISO (default Off)


White balance
• Auto
• Daylight
• Shade
• Cloudy
• Tungsten
• Fluorescent
• Flash
• Custom
• Kelvin (2500 - 10000 K in 100 K steps)


WB bracketing
• +/-3 levels
• 3 images
• Blue / Amber or Magenta / Green bias


WB shift
• Blue (-9) To Amber (+9)
• Magenta (-9) to Green (+9)


Picture style
• Standard
• Portrait
• Landscape
• Neutral
• Faithful
• Monochrome
• User def. 1
• User def. 2
• User def. 3


Custom image parameters
• Sharpness: 0 to 7
• Contrast: -4 to +4
• Saturation: -4 to +4
• Color tone: -4 to +4
• B&W filter: N, Ye, Or, R, G
• B&W tone: N, S, B, P, G


Color space
• sRGB
• Adobe RGB


Viewfinder
• Eye-level pentaprism
• 95% frame coverage
• Magnification: 0.95x (-1 diopter with 50 mm lens at infinity)
• Eyepoint: 22 mm
• Interchangeable focusing screen Ef-A standard (2 other types optional)
• Dioptric adjustment: -3.0 to +1.0 diopter


Focusing screens

(optional)
• Ef-A (Standard Precision Matte - included)
• Ef-D (Precision Matte with grid)
• Ef-S (Super Precision Matte for easier manual focus)


Mirror
• Quick-return half mirror (transmission:reflection ratio 40:60)
• Mirror lock-up (once or multiple exposures)


Viewfinder info
• AF points
• Focus confirmation light
• ISO sensitivity
• Shutter speed
• Aperture
• Manual exposure
• AE Lock
• Exposure compensation amount
• AEB level
• Spot metering area
• Flash ready
• Red-eye reduction lamp on
• High-speed sync
• FE Lock
• Flash compensation amount
• ISO speed (while changing)
• WB correction (while changing)
• B&W mode icon
• Warnings
• Maximum burst for continuous shooting
• Buffer space


LCD monitor
• 3.0 " TFT LCD
• 230,000 pixels
• 7 brightness levels


LCD Live view
• Live TTL display of scene from CMOS image sensor
• 100% frame coverage
• Real-time evaluative metering using CMOS image sensor
• Best view or exposure simulation
• Grid optional (thirds)
• Magnify optional (5x or 10x at AF point)
• Optional Auto-focus with mirror-down / mirror-up sequence
• Two modes; normal and quieter
• Remote live view using EOS Utility 2.0 (via USB or WiFi/Ethernet using WFT)
• Manual focus only


Record review
• Off
• On (histogram via INFO button)
• Display mode same as last used Play mode
• 2 / 4 / 8 sec / Hold


Playback modes
1. Single image with exposure, file number, storage slot
2. As 1 but also image count and quality
3. Detailed exposure information, thumbnail and luminance histogram
4. Less detailed exposure info.,
thumbnail, luminance and RGB histograms




Playback features
• Optional blinking highlight alert
• Optional AF point display
• Magnified view (up to 10x)
• 2x2 or 3x3 thumbnail index
• Jump (by 1, 10, 100 images / by screen or date)
• Delete / Protect


Flash
• Auto pop-up E-TTL II auto flash
• FOV coverage up to 17 mm (27 mm equiv.)
• Guide number approx 13 m / 43 ft (ISO 100)
• Cycle time approx. 3 sec
• Flash compensation +/-2.0 EV in 0.3 or 0.5 EV increments
• X-Sync: 1/250 sec


External flash
• E-TTL II auto flash with EX-series Speedlites
• In-camera flash configuration (currently only 580 EX II)
• Wireless multi-flash support
• PC Sync


Shooting modes
• Auto
• Program AE (P)
• Shutter priority AE (Tv)
• Aperture priority AE (Av)
• Manual (M)
• Auto depth-of-field
• Portrait
• Landscape
• Close-up
• Sports
• Night portrait
• Flash off
• Camera user settings 1
• Camera user settings 2
• Camera user settings 3


Drive modes
• Single
• High-speed continuous: 6.5 fps
• Low-speed continuous: 3 fps
• Self-timer: 2 or 10 sec (3 sec with mirror lock-up)


Burst buffer
• Large/Fine JPEG: 75 frames
• RAW: 17 frames
• RAW+JPEG: 14 frames


Orientation sensor
Yes


Auto rotation
• On (recorded and LCD display)
• On (recorded only)
• Off

Custom functions
24 custom functions in 4 groups


Menu languages
• English
• German
• French
• Dutch
• Danish
• Portuguese
• Finnish
• Italian
• Norwegian
• Swedish
• Spanish
• Greek
• Russian
• Polish
• Simplified Chinese
• Traditional Chinese
• Korean
• Japanese


Firmware
User upgradable


Portrait grip
• Optional WFT-E3/E3A
• Optional BP-E2N battery grip
• Optional BP-E2 battery grip


Connectivity
• USB 2.0 Hi-Speed
• Video out
• N3 type wired remote control
• PC Sync flash terminal
• Communication terminal on base for WFT-E3/E3A


Storage
• Compact Flash Type I or II (inc. FAT32)
• Canon Original Data Security Kit supported ("Original Image Data")
• No CF card supplied


Power
• Lithium-Ion BP-511A rechargeable battery (supplied & charger)
• Supports BP-511 / BP-511A / BP-512 / BP-514
• CR2016 Lithium battery (date/time backup)
• Optional AC adapter


Wireless connectivity

(optional WFT-E3/E3A)
• Mounts on base of camera and also acts as vertical grip
• Has its own BP-511A battery
• Wireless 802.11b / 802.11g
• Wireless security: WEP, TKIP/AES, WPA-PSK, WPA2-PSK
• Wireless methods: Infrastructure or Ad Hoc
• Wired ethernet (100 Base-TX)
• Transfer: FTP, PTP (remote control by computer), HTTP (view / remote fire)
• USB host capable: External hard drives, flash drives
• USB comms: GPS devices (records coordinates and altitude in image header)


Dimensions
146 x 108 x 74 mm (5.7 x 4.2 x 2.9 in)


Weight
• No battery: 740 g (1.6 lb)

• With battery: 822 g (1.8 lb)

Technologies Explained

CMOS

Canon’s CMOS technology is one of the company’s key competitive advantages, with noise reduction circuitry at each pixel site delivering virtually noise-free images. In comparison with CCD technology, the lower power consumption characteristics of Canon’s CMOS sensors also contribute to longer battery life.

Signal conversion in Canon’s CMOS sensors is handled by individual amplifiers at each pixel site. Unnecessary charge transfer operations are avoided, vastly speeding up the process of getting signals to the image processor. Noise generation is reduced, power consumption is limited and faster frame rate potential is increased.

EOS Integrated Cleaning System
The EOS Integrated Cleaning System combats sensor dust in three important ways: Reduce, Repel and Remove.

1. Reduce – Internal camera mechanisms are designed to minimise dust generation. The redesigned body cap prevents dust generation through wear on the cap itself.


2. Repel – Anti-static technologies are applied to the low-pass filter covering the front of the sensor so as not to attract dust.


3. Remove – A Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the infrared filter for a period of approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately the shutter release is depressed.

Canon has also developed an internal Dust Delete Data system, which can map the position of visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.

Picture Style
Picture Style pre-sets simplify in-camera control over image qualities. Picture Style pre-sets can be likened to different film types – each one offering a different colour response. Within each selectable pre-set, photographers have control over sharpness, contrast, colour tone and saturation. The camera’s factory default configuration is set to deliver immediately-usable JPEG images without need for additional menu settings. Picture Style pre-sets applied to a RAW image can be revised with Canon’s Digital Photo Professional software.
The six presets include:

• Standard – for crisp, vivid images that don’t require post-processing


• Portrait – optimises colour tone and saturation and weakens sharpening to achieve attractive skin tones


• Landscape – for punchier greens and blues with stronger sharpening to give a crisp edge to mountain, tree and building outlines


• Neutral – ideal for post-processing


• Faithful – adjusts colour to match the subject colour when shot under a colour temperature of 5200K


• Monochrome – for black and white shooting with a range of filter effects (yellow, orange, red and green) and toning effects (sepia, blue, purple and green)/li>

The User Defined Picture Style can be used to store up to three customized
pre-sets, or any of the pre-sets available for download from Canon’s web site at http://www.canon.co.jp/Imaging/picturestyle/file/index.html. Additionally, users can create their own custom Picture Style pre-sets using the supplied Picture Style Editor software.

Software

Digital Photo Professional Software
Digital Photo Professional software provides high speed, high quality processing of lossless RAW images. Processing with Digital Photo Professional allows real-time display and the immediate application of image adjustments, giving control over RAW image variables such as white balance, dynamic range, exposure compensation and colour tone. Images can be recorded in camera with sRGB or Adobe RGB colour space. Digital Photo Professional supports sRGB, Adobe RGB, ColorMatch RGB, Apple RGB and Wide Gamut RGB colour spaces.
ICC (International Colour Consortium) profiles can be attached to TIFF or JPEG images when converted from RAW. This allows faithful reproduction of colours in software applications that support ICC profiles, such as Adobe Photoshop. For improved efficiency, a set of image adjustments can be saved as a combination and applied.
Improvements in the latest version of Digital Photo Professional include three times faster image previews, an enhanced Noise Reduction tool and simultaneous batch processing of TIFF and JPEG images.

EOS Utility
The latest version of EOS Utility provides essential support for remote shooting control, camera configuration, remote Live View support and configuration of the new Original Data Security Kit OSK-E3 and Wireless File Transmitter WFT-E3 accessories. EOS Utility can be configured to monitor ‘hot’ folders, automatically renaming and moving incoming images to a structured file system – ideal for Wi-Fi transfers, or for commercial and studio photographers who want to shoot direct to a computer.

Amazon Link: Canon EOS 40D 10.1MP Digital SLR Camera